In a world where nonprofits are constantly seeking sustainable funding and deeper community engagement, workplace giving programs stand out as one of the most powerful tools available. More than just a fundraising strategy, they offer nonprofits the ability to tap into corporate ecosystems—engaging businesses, employees, and entire networks to amplify their mission.
At ShopRaise, we believe in the transformative potential of these partnerships. Here’s how your organization can power up your partnership game and build a thriving workplace giving program.
Why Workplace Giving Matters
Workplace giving is more than a buzzword—it’s a $5 billion opportunity. These programs channel donations through payroll deductions, corporate matches, volunteer engagement, and even employee shopping, offering nonprofits stable, recurring revenue. And the best part? It’s scalable with minimal overhead.
The Benefits:
Stable Funding: Payroll deductions create predictable revenue streams.
Corporate Donations: Matching gifts double or triple your impact.
Employee Engagement: 71% of employees are more likely to give if their employer supports the cause.
Scalability: Once the framework is in place, these programs grow with you.
Step 1: Finding the Right Corporate Partners
The foundation of a successful program lies in choosing partners that align with your mission, values, and goals.
Where to Start:
Look Local: Chambers of commerce, business associations, and local meetups are goldmines for small to mid-sized companies eager to support their communities.
Target Values-Aligned Companies: Seek out companies with strong CSR (Corporate Social Responsibility) programs.
Leverage Existing Networks: Investors, board members, and volunteers can often introduce you to decision-makers.
Pitching Value:
Businesses want more than a thank-you letter—they’re looking for impact, employee satisfaction, and positive PR. Your pitch should highlight:
Tangible benefits (tax deductions, brand reputation, community involvement)
The mutual value of the partnership
How you’ll make it easy for their employees to participate
Step 2: Driving Participation
Signing up a company is only the beginning. The success of a workplace giving program depends on employee engagement.
Keys to High Participation:
Simplify Enrollment: Use online portals and integrate with payroll when possible.
Incentivize Giving: Offer raffles, recognition, or matching funds.
Leverage Peer Influence: Train employee ambassadors to spread the word.
Communicate Often: Share stories, milestones, and the impact of donations regularly.
Step 3: Build for Long-Term Success
Once your first partnership is underway, focus on sustainability and scalability.
Start Small: Pilot with one or two companies, refine your approach, and grow from there.
Diversify Engagement: Offer in-person and virtual options—volunteer hours, fundraising events, and team challenges.
Use Technology: Platforms like Benevity, YourCause, and Double the Donation help streamline and scale your program.
Share the Wins: Transparent, real-time reporting builds trust and keeps companies coming back year after year.
A Smarter Approach: ShopRaise Workplace Giving
At ShopRaise, we’ve developed a frictionless way to amplify workplace giving—by turning everyday shopping into impact.
Here’s how it works:
Shop for Everyday Business Needs: From office supplies to team lunches, every purchase earns money for your cause.
Track Everything: Real-time reports show impact per transaction.
No Extra Cost: Businesses continue shopping as usual while supporting their favorite nonprofit.
Easy Setup: No tech hassle. We handle everything—setup, customer service, and reporting.
With over 2,000 participating retailers and nearly 300 gift card options, ShopRaise makes it effortless for corporations to contribute—without writing a check. Whether it's stocking break rooms, rewarding employees, or making major supply purchases, every transaction helps fund your mission.
The Bottom Line: Everyone Wins
Workplace giving programs are one of the most underutilized tools in nonprofit development. When done right, they build long-term revenue, expand your reach, and foster deep, mission-driven relationships.
With ShopRaise, it’s easy, it’s effective—and it’s free.
Learn More
Check out our On-Demand Webinar
Ready to Power Up Your Partnerships?
Join the ShopRaise Workplace Giving Program