Cost-Effective Ways to Boost Awareness on a Budget

In an increasingly digital era, there are endless opportunities to share your nonprofit’s cause with the world. Boosting awareness not only motivates donors to give but also draws attention to the issues your organization works to address. The good news: Your organization doesn’t need a bottomless budget or…

4 Tips for Understanding Your Nonprofit’s Website Audience

Do you understand your nonprofit’s web audience? We’re not just talking about knowing their names and basic characteristics — we’re talking about truly understanding your audience and what draws them to your organization’s website in the first place. Any successful nonprofit marketing endeavor requires a significant amount…