Communicating with supporters is crucial for nonprofits seeking their support. Learn about the five best strategies for supporter communication in this guide.…
As a small business owner, you know the importance of retaining customers, and a rewards program can help. Learn how to create the perfect rewards program!…
Email marketing is a powerful way to connect with your supporters. By emailing your supporters, you can build relationships, create a strong sense of community, and maximize fundraising for your organization. In fact, compared to popular channels like social media and digital ads, email marketing has the highest average ROI…
As a teacher or parent, you’ve seen firsthand just how important school fundraisers are. By holding a charity raffle or asking supporters to shop for a cause, you raise money that supports students with educational opportunities like field trips or new learning technology. However, if you’re a seasoned…
Fundraising always presents both opportunities and challenges to nonprofits, and this is especially true for small-shop nonprofit fundraising. In fact, small nonprofits face a unique set of challenges, as they have smaller staffs, smaller budgets, and, often, less resources in general than mid-sized or large-sized nonprofits, so they must address…
Do you understand your nonprofit’s web audience? We’re not just talking about knowing their names and basic characteristics — we’re talking about truly understanding your audience and what draws them to your organization’s website in the first place. Any successful nonprofit marketing endeavor requires a significant amount…
School fundraisers are at their most lucrative when teachers, parents, and students have fun working together. Get the whole family involved to raise money for your blossoming students’ school! Not establishing solid goals early on when planning your fundraiser is an easy mistake many nonprofits make. Who do you want…
For many small businesses—with a small team and a million things to get done—merchandising usually isn’t top of mind. But merchandising is essential to any business’s operations and crucial to getting your products into your customers’ hands. Merchandising is the process of selecting, arranging, displaying, advertising,…