Fundraising always presents both opportunities and challenges to nonprofits, and this is especially true for small-shop nonprofit fundraising. In fact, small nonprofits face a unique set of challenges, as they have smaller staffs, smaller budgets, and, often, less resources in general than mid-sized or large-sized nonprofits, so they must address…
Do you understand your nonprofit’s web audience? We’re not just talking about knowing their names and basic characteristics — we’re talking about truly understanding your audience and what draws them to your organization’s website in the first place. Any successful nonprofit marketing endeavor requires a significant amount…
School fundraisers are at their most lucrative when teachers, parents, and students have fun working together. Get the whole family involved to raise money for your blossoming students’ school! Not establishing solid goals early on when planning your fundraiser is an easy mistake many nonprofits make. Who do you want…
For many small businesses—with a small team and a million things to get done—merchandising usually isn’t top of mind. But merchandising is essential to any business’s operations and crucial to getting your products into your customers’ hands. Merchandising is the process of selecting, arranging, displaying, advertising,…
Considering how involved, hectic, and complicated many fundraising campaigns can be, plenty of fundraising professionals would gladly welcome a fundraising idea that doesn’t involve recruiting dozens of volunteers or convincing your supporters to sell things for you. This is where passive fundraising programs can become a game-changer for your…
Grants can be an important source of program and operating revenue for nonprofits. For many organizations, funding from private and family foundations, government funding agencies, and corporations represent some of their single largest funding sources. But using grants to fund your programming is not a passive form of fundraising—far…