4 Tips for Understanding Your Nonprofit’s Website Audience

Do you understand your nonprofit’s web audience? We’re not just talking about knowing their names and basic characteristics — we’re talking about truly understanding your audience and what draws them to your organization’s website in the first place. Any successful nonprofit marketing endeavor requires a significant amount…

Charity Affiliate Programs: Getting Started + 10 Solutions

In recent years, “affiliate marketing” has become something of a buzzword in the digital marketing sphere. Individuals or organizations who have a large platform, like a popular blog or a social media following, will join businesses’ affiliate marketing programs to promote their products. In return, they receive commissions, discounts, and…

Creating Engaging School Fundraisers: 9 Ideas for Families

School fundraisers are at their most lucrative when teachers, parents, and students have fun working together. Get the whole family involved to raise money for your blossoming students’ school! Not establishing solid goals early on when planning your fundraiser is an easy mistake many nonprofits make. Who do you want…

6 Merchandising Essentials to Meet Your Small Business Needs

For many small businesses—with a small team and a million things to get done—merchandising usually isn’t top of mind. But merchandising is essential to any business’s operations and crucial to getting your products into your customers’ hands. Merchandising is the process of selecting, arranging, displaying, advertising,…

The Complete Life Cycle of a Passive Fundraising Program

Considering how involved, hectic, and complicated many fundraising campaigns can be, plenty of fundraising professionals would gladly welcome a fundraising idea that doesn’t involve recruiting dozens of volunteers or convincing your supporters to sell things for you. This is where passive fundraising programs can become a game-changer for your…

Reach your organizational Nirvana with Trello

How do you organize tasks in your Nonprofit? As a nonprofit professional, you are expected to balance a "thousand tasks". From fundraising, to event planning, from content creation to conversion optimization all while fulfilling your primary charitable mission.  One of the biggest challenges is keeping everything on track.   Here is…

Tech Tool Talks - Featuring Loomly

How Loomly can help your nonprofit Technology is changing very quickly and it is difficult to keep up. Some of the new technologies can make a significant impact on your daily tasks, increasing efficiency and quality of your end product. Don’t reinvent the wheel…we will give you a…