Community support is essential for faith-based organizations to thrive. Houses of worship and nonprofits with religious roots have a wide variety of outreach styles and organizational structures, but they all share one common need: to gather the necessary resources to further their mission. Fundraising makes this goal possible, allowing your…
Fundraising always presents both opportunities and challenges to nonprofits, and this is especially true for small-shop nonprofit fundraising. In fact, small nonprofits face a unique set of challenges, as they have smaller staffs, smaller budgets, and, often, less resources in general than mid-sized or large-sized nonprofits, so they must address…
Do you understand your nonprofit’s web audience? We’re not just talking about knowing their names and basic characteristics — we’re talking about truly understanding your audience and what draws them to your organization’s website in the first place. Any successful nonprofit marketing endeavor requires a significant amount…
In recent years, “affiliate marketing” has become something of a buzzword in the digital marketing sphere. Individuals or organizations who have a large platform, like a popular blog or a social media following, will join businesses’ affiliate marketing programs to promote their products. In return, they receive commissions, discounts, and…
School fundraisers are at their most lucrative when teachers, parents, and students have fun working together. Get the whole family involved to raise money for your blossoming students’ school! Not establishing solid goals early on when planning your fundraiser is an easy mistake many nonprofits make. Who do you want…
For many small businesses—with a small team and a million things to get done—merchandising usually isn’t top of mind. But merchandising is essential to any business’s operations and crucial to getting your products into your customers’ hands. Merchandising is the process of selecting, arranging, displaying, advertising,…
Considering how involved, hectic, and complicated many fundraising campaigns can be, plenty of fundraising professionals would gladly welcome a fundraising idea that doesn’t involve recruiting dozens of volunteers or convincing your supporters to sell things for you. This is where passive fundraising programs can become a game-changer for your…
Optimize your nonprofit technology, marketing, events, & fundraising this summer.…