Want to make an impact this Earth Day? Shop green and donate to your favorite cause.
We are living during a time when socially conscious shoppers have the ability to drive market demands. Perhaps shoppers want items that are shipped in recyclable or compostable packaging. Consumers might be in the market for Fairtrade companies so that they can walk the talk. Or, buyers may be seeking out items that are organic, sustainable, or even local.
CNBC Small Business reports that, “More than half of consumers — 57% — say they are willing to change their purchasing behavior ‘to help reduce negative environmental impact’.”
That is a large percentage of the buying population looking for alternative shopping options. And with online sales going nowhere but up there is a great deal of opportunity to provide to consumers.
Shoppers can purchase from Parachute or Sleep and Beyond for bed and bath items and cosmetics and self-care products from Credo and Biogetica that will make home feel like a spa. They can buy cleaning products at places like Blueland or Dropps. They can even update their wardrobes with sustainable suits from Solid & Striped and shoes from Rothy’s or Toms. With so much food delivery going on these days there are even resources like Vital Choice for sustainable and healthy seafood.
Donors have already expressed that they believe there are opportunities to make the world a better place and they are willing to take action on it. Adding a program like ShopRaise to your fundraising suite gives donors a chance to give even more without spending anything additional out of their pockets.
This Earth Day, you can give them a way to buy sustainably that also give to the cause they care about most.