Whether you’re buying a birthday gift for a friend, a nice watch you’ve been saving for, or just more laundry detergent, online shopping is likely a normal part of your daily life. Research shows that in 2022, more than 268 million people made purchases online, and that number…
Charitable causes are being adopted at unprecedented levels. Millennials and Zoomers are the most charitable generations ever. Nonprofits have never been at such a high…or have they. It’s the challenges that we can’t see that cause the most upheaval. A seismic shift in the nonprofit world is coming.…
Email marketing is a powerful way to connect with your supporters. By emailing your supporters, you can build relationships, create a strong sense of community, and maximize fundraising for your organization. In fact, compared to popular channels like social media and digital ads, email marketing has the highest average ROI…
As a teacher or parent, you’ve seen firsthand just how important school fundraisers are. By holding a charity raffle or asking supporters to shop for a cause, you raise money that supports students with educational opportunities like field trips or new learning technology. However, if you’re a seasoned…
Community support is essential for faith-based organizations to thrive. Houses of worship and nonprofits with religious roots have a wide variety of outreach styles and organizational structures, but they all share one common need: to gather the necessary resources to further their mission. Fundraising makes this goal possible, allowing your…
Fundraising always presents both opportunities and challenges to nonprofits, and this is especially true for small-shop nonprofit fundraising. In fact, small nonprofits face a unique set of challenges, as they have smaller staffs, smaller budgets, and, often, less resources in general than mid-sized or large-sized nonprofits, so they must address…
Do you understand your nonprofit’s web audience? We’re not just talking about knowing their names and basic characteristics — we’re talking about truly understanding your audience and what draws them to your organization’s website in the first place. Any successful nonprofit marketing endeavor requires a significant amount…
School fundraisers are at their most lucrative when teachers, parents, and students have fun working together. Get the whole family involved to raise money for your blossoming students’ school! Not establishing solid goals early on when planning your fundraiser is an easy mistake many nonprofits make. Who do you want…